Monday, June 20, 2016

Love Retail

It seems hard to believe the Ten Green Balloons Pop up Store has been open for almost 5 months now, and I'm really glad I took up the opportunity back in January this year. Setting up and running a retail business is like riding a roller coaster, but I'm really enjoying the highs, and love working for myself…

Entering the world of retail with a Pop Up Store is a really good idea, it's a great way to test the water  and see if you've got what it takes…. I've had a retail stall at The Waverley Antiques Bazaar for 4 years and have loads of retail experience,  but running your own shop is a completely different ball game….

Being in a great location with constant foot traffic, offering a point of difference, and having strong visual and business skills are all factors working in my favour but at the end of the day you have to love retail and as it turns out I do….. so much so that I'm going to stop neglecting this blog and start writing about my retail experiences….

Sunday, January 31, 2016

Ten Green Balloons Pop Up...

 After figuring out on New Years Eve retail and creating a unique shopping experience is something I'm  passionate about..... It's really happening and I'm opening up a Pop Up Store in Therry Street Melbourne.. Therry Street is a precinct at the Queen Victoria Market and I'm very excited to be involved with the Market...
It's all come about rather quickly and after being approached by the Queen Victoria Market (who saw my space at The Waverley Antiques and Collectables Bazaar ) I decided to take up the opportunity and give it ago... Partly I want to run away screaming "AM I CRAZY" but no I'm going to ride the retail rollercoaster and give it ago...
This is definitely a new chapter and I'll see how we go!!!

Friday, January 1, 2016

Retail Retail Retail - a Ten Green Balloons Highlight

To escape the un-relenting 40° heat on New Years Eve I spent the afternoon in one of Melbourne's largest shopping centres.  Making the most of the air conditioning and free Wifi, I found myself a powered spot, charged my phone, and reflected on the highs and lows of 2015..

As I sat amongst the mayhem of The Boxing Day Sales, I realised my passion for retail and retail success in 2015 was definitely a standout.  Creating a unique shopping experience is something I'm also passionate about, and plan to pursue further in 2016.

Since becoming a Stylist, working in an Art Gallery Gift Shop, and running a retail business selling an ecletic mix of new and vintage, large shopping centres tend to be Same, Same and boring. 
Shopping somewhere a little different - with a great experience to go with it is much more interesting.

With increasing competition for the retail dollar and more retailers setting up online stores creating a positive, unique shopping experience is vital....

Along of course with Good Old Fashioned
Customer Service

Wednesday, October 28, 2015

Ten Green Balloons - Online Strategy

Being part of The Finders Keepers Market here in Melbourne (earlier this month), was a fantastic experience but selling Vintage was really hard work… sure the numbers of people walking through the door was massive, and it was a fantastic marketing experience, but the stall costs are pretty hefty and you have to sell a lot of stock to even cover costs… Thankfully I covered my costs and made a small profit but the physicality was huge and I'm not completely sure the small profit was worth the mental and physical energy that went into it… it took a week to recover!!

All in all a positive experience but one I'm not sure I'll repeat on my own again….

So I've decided to develop and work on an online strategy for Ten Green Balloons, and it's working... Last Wednesday I listed three items on Etsy and had sold one by Friday, and on Tuesday after putting this key image on Social Media I sold them all to one person…

My plan is to dedicate Wednesdays to online sales and marketing through Etsy, Instagram and Facebook and am happy with what I achieved today


Monday, September 14, 2015

The Finders Keepers Melbourne Spring / Summer Market

I've got my eye out for a Bricks and Mortar retail store with residence attached but until I do I'm really excited to be part of the next Melbourne Finders Keepers Market….

Friday, September 11, 2015

Retail Dream


While everyone seems to be taking their business online I'm seriously considering opening a "Bricks and Mortar" store here in Melbourne - I've actually found a store and am working out how to make it happen…and turn it from a dream into a reality… I really love working in retail and am pretty passionate about it….

Found this image this morning and thinking a Retail Space to Live In would be amazing...

Friday, August 14, 2015

Green with Envy - Green Door

It's been far to long since I've posted on the Ten Green Balloons Blog - becoming addicted to Instagram   and having an extremely busy couple of months has meant the TGB blog has suffered…
So I'm simply going to start again with this image I've loved for ages and start a regular Green with Envy post...
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